Quoting for jobs can be a frustrating process—especially when you’re dealing with time-wasters who never intend to hire. These “tyre kickers” can drain your time and energy, leaving you with nothing to show for your efforts.
So, how do you ensure you’re focusing on serious clients who are ready to hire? And more importantly, how do you increase your chances of landing the jobs you quote for?
Here’s a step-by-step guide to quoting effectively and securing more work.
1. Focus on High-Quality Leads
Not all inquiries are worth your time. The key to winning more work is focusing on leads that align with your skills, location, and expertise.
How to Identify the Best Leads:
✅ Be clear about the services you offer in your advertising and online profiles.
✅ Prioritise leads that provide detailed job descriptions and realistic budgets.
✅ Avoid chasing vague inquiries or clients who seem unresponsive after initial contact.
Why This Works:
By targeting only the most relevant opportunities, you reduce wasted time and increase your chances of securing work with serious clients.
2. Craft a Standout Quote
Your quote is often the first real impression a client gets of your professionalism. A clear, detailed, and well-structured quote can set you apart from competitors.
Tips for Creating an Effective Quote:
✔ Use professional invoicing software to create polished, easy-to-read quotes.
✔ Break down costs, timelines, and services so the client knows exactly what they’re getting.
✔ Personalise your communication to show you understand their specific needs.
Why This Works:
A detailed, professional quote builds trust and reassures potential clients that you are the right choice for the job.
3. Make Yourself the Best Choice
Standing out from the competition is crucial. Clients want to feel confident they are hiring someone reliable, skilled, and experienced.
How to Differentiate Yourself:
💡 Showcase your qualifications and certifications in your quotes or online profiles.
⭐ Highlight customer reviews and testimonials to build trust.
🔨 Offer added value, such as flexible scheduling or a guarantee on your work.
Why This Works:
When a client sees that you are not only experienced but also trustworthy and professional, they are more likely to choose you over a competitor.
4. Keep Your Skills Up to Date
The trades industry is constantly evolving, and staying ahead of new techniques and technologies can give you a competitive advantage.
Ways to Stay Competitive:
✔ Take online courses or attend workshops to learn new skills.
✔ Keep up with industry trends to offer clients the latest solutions.
✔ Network with other professionals to exchange knowledge and best practices.
Why This Works:
Clients appreciate working with professionals who are knowledgeable and up-to-date. The more expertise you bring to the table, the more confidence they’ll have in hiring you.
5. Be Smart About Costs
Winning more jobs is only part of running a profitable business. Managing expenses and working efficiently is just as important.
Cost-Saving Strategies:
💰 Use trade discounts to save on materials, tools, and services.
📊 Streamline admin work with automated invoicing and scheduling tools.
🔍 Hire additional help only when necessary to avoid unnecessary expenses.
Why This Works:
By keeping costs under control, you ensure that each job you win is as profitable as possible.
6. Follow Up Without Being Pushy
Many jobs aren’t won on the first quote alone. A polite follow-up can remind potential clients why you’re the right choice.
How to Follow Up Effectively:
📩 Send a short email or message within a few days of submitting your quote.
📝 Offer to clarify any details and reiterate your unique selling points.
🤝 Stay approachable and available, without being overbearing.
Why This Works:
A simple follow-up can be the difference between landing a job or being forgotten. Clients appreciate professionals who show initiative without pressuring them.
Final Thoughts
Winning more work isn’t just about submitting quotes—it’s about working smarter. By focusing on high-quality leads, presenting yourself professionally, and following up strategically, you can avoid time-wasters and secure more jobs.
Looking to take your quoting process to the next level? Invest in tools that help you streamline your workflow, market yourself effectively, and connect with serious clients.
🚀 Start winning more work today by refining your quoting strategy and setting yourself apart from the competition! 🚀